DHC Marine to market Princess Yachts South China

Princess Yachts South China celebrated the launch of its partnership with Dah Hong Chong Holdings Limited and the official establishment of DCH Marine Limited at China Merchant Wharf in Hong Kong on June 10, 2014. The event signified DHC’s official entry to the luxury yacht market in Greater China. The two companies also co-organized the launch of the new series from Princess yachts featuring three flagship masteries namely Princess 32M, Princess 98MY and Princess 82MY with an aggregate value of over HK$200 million.

PMYA Asia was happy to take part in the preparation and launch of this historical event. MD Robert Hawkins worked closely with the organisers with the boating side. Under his control, the three luxurious Princess yachts appeared in front of the audience in an unforgettable song and dance routine. The appearance of each Princess was accompanied by individual opera singers. The idea of such a presentation was to impress the guests with the elegance, beauty and sleek lines of each Princess yacht.

After several days of practice only mutual efforts of all the participants – the yachts’ captains, the crew, and the coordination team – made this performance so unforgettably impressive! The brand new Bentley Continental GT and Continental GTS coupes, distributed by Dah Chong Hong, were jointly launched with three Princess Yachts flagship products. Guests of the events also enjoyed fascinating performances from premium brands including British luxury bed-maker Vispring, German porcelain brand Nymphenburg and Chow Tai Fook Jewellery.

Established since 1949, Dah Chong Hong Holdings Limited (“Dah Chong Hong”) is a Hong Kong-based conglomerate with diversified business including motor and motor-related business, food business and consumer products business, and has a strong presence in Mainland China, Hong Kong, Macao, Taiwan, Singapore and Japan. Dah Chong Hong operates dealerships of acclaimed auto brands including Audi, Bentley, Honda, Nissan, Infiniti, Isuzu, MAN, DAF and Sinotruk in Hong Kong and Macao. The Group has made remarkable achievement from its Bentley China team, transforming the region into the brand’s second largest market of the world. In only five years, Dah Chong Hong has established its Audi dealership in Taiwan as one of the largest and most prominent distributors in the territory. Dah Chong Hong has become a publicly listed company on the Main Board of Hong Kong Stock Exchange since 2007.